Lakeland announces new Buying & Merchandising Director!

Lakeland is delighted to announce the appointment of a new Buying & Merchandising Director.

Samm Swain, one of Lakeland’s Merchandising Managers, takes on the role from February 2017.

Samm’s career spans almost 25 years, working for a number Lakeland_Portraits-5v4of well-known high street retailers before joining Lakeland in 2009. Samm’s appointment follows the departure of Matthew Canwell, who said goodbye to the company in 2016 to pursue a new venture after 13 years of service as Lakeland’s Buying & Merchandising Director.

Commenting on her appointment, Samm said, ‘After seven years at Lakeland, it’s a dream come true to take on the Buying & Merchandising Director role.  There are exciting times ahead and I look forward to leading our fabulous team as we continue to source innovative, extraordinary products for our customers.’

Lakeland’s CEO, Catherine Nunn added, ‘We are thrilled to announce the internal appointment of this crucial role. Samm has worked extremely hard since joining the business in 2009 and her new position is incredibly well-deserved. We all look forward to supporting her in both her new role and as a member of the board from February.’